Menu

First Cooperative Association

FCA News

Distractions Abound, Stay Focused




When you’re a livestock producer, distractions are plentiful (weather, markets, animal health, input costs, and more) and time is short. Now’s the time to take control.

I encourage you to:

  • Deal in reality. Reality isn’t the way you wish things would be, or the way things appear to be, but the way things actually are. Deal with the realities of your operation, and don’t waste time worrying about other’s operations.
  • Develop a plan. The best way to predict your future is to create it. Outline a plan that’s tailored to your operation. It needs to be your plan, not someone else’s.
  • Draft your team. As you move forward, make sure the things you do every day benefit your operation. Feed sales specialists at FCA are here to help. Taylor Dorsey (712-249-5710), Matt Lacey (712-371-3128), and Mike Smith (515-669-8194) have a number of programs that can benefit you. Get these folks involved.
  • Don’t lose focus. Once you’ve set your goals, make sure you have ways to measure them. Focus on progress, not perfection.

Farming will always be full of distractions. When you stay focused on your goals, you can manage your distractions instead of letting them manage you. Thanks for letting us help you reach your goals.

Marc Hinners 
Feed Department Manager 
Office: 877-753-5400 
mhinners@firstcoop.com 

See other stories from this month's First Coop Association News:

MANAGEMENT: We’re in This Together
AGRONOMY: Is My Nitrogen Still There?
GRAIN: Don’t Be the Last to Sell
ENERGY: It’s Time to Hold Off